Summary: Coca Cola has signed a new sponsorship deal with iconic London landmark, the London Eye. The move will see Coca Cola dominating the skyline. Back in 2008, Architainment supplied approximately 640 units of the Philips Color Kinetics ColorCast 14 to illuminate the London Eye, which prior to that was lit by fluorescent tubes. This proved costly to maintain, and required manually installed gels to produce coloured light for special events. Architainment was approached to replace this archaic system with an LED-based alternative. Each fitting of ColorCast 14 can be individually programmed to generate millions of colours that are seamlessly produced by Chromacore technology, as opposed to the use of coloured gels. This technology gives the London Eye the cost-effective ability to display accurate colours for corporate clients and special occasions and is visible from more than a mile away. The London Eye was built to celebrate the millennium and one of its original co-owners, British Airways, was the first sponsor. Merlin bought the Ferris wheel in 2007. Coca Cola are set to take over the observation wheel in January after striking a two year deal with Merlin Entertainments.